Apple App Store is flooded with apps, and most of them are doing decently, but only a few apps make to the top of the charts. Your app needs to compete with almost half a million others. Online marketing can help you create a buzz, and the quality of your app can attract people. But if you want your it to go viral, you need something extra. Getting expert iPhone application developer for hire can help you create a powerful app, but you need to get featured in the Apple Store if you want to increase your sales dramatically.
If your app has something special, it will rise to the top. But the process can take too long. However, there are ways in which you can grab the attention of Apple and get your app featured early on. If you can manage to do this, not only do you get invaluable publicity, but your sales can also increase by 5-20 times. While there are no shortcuts to success, there are ways in which you can persuade Apple to feature your app in its online store.
1. Build a Superb, Original App
A lot depends on the how good your idea is. If there are similar apps in Apple’s online store that are doing well already, you need to offer something more. You need to show something special. If your app is built around an original concept, your chances improve dramatically. Needless to say, if it is badly designed, or if it has bugs, there is little chance of its being featured in Apple’s store.
2. Trust the Personal Touch
When you need good information, it is best to go to the source. When you submit the app, you will get to talk to a representative who will review the app. Build a rapport with the representative and ask him what Apple looks for. Insider advice may be a lot more current and relevant than anything you hear or read.
3. Participate in Apple Events
App promotion involves a lot more than getting an iPhone app developer for hire and doing a bit of online marketing. You are competing with thousands of other people who desperately want their apps to feature in the App Store. You will have to understand how the people at Apple think, and you will have to understand what they want. You need to talk to the people who matter and create awareness about your idea. If you attend events by Apple and show your app to Apple employees, they may talk about it to their colleagues, and it may get featured on Apple’s online Store.
4. Get the Timing Right
While it’s almost impossible to get featured in the App Store right away, you can at least find a place on the ‘Just Released’ shelf. It helps if your app gets great response from users on the first day itself – this kind of thing helps grab Apple’s attention. Some believe that releasing it during the weekend is the best idea, while others maintain that releasing it on Monday is a better option.
In order to ensure that you can release the app on the day you want it to be released, it is best to submit it well in advance. If the approval process takes too long, you may not be able to release it on the right day. For topical apps that target events, festivals or occasions, missing the deadline can be the beginning of the end.
5. Help Apple Make a Point
Every new Apple device and operating system introduces a lot of new features. The unique features offered by Apple are what fuel Apple’s success. Get an expert iPhone app developer for hire and create an app that is based on the latest iOS feature, or build one that uses the special tools offered in iPhone SDK. If you can do this well, your chances of featuring in Apple’s online store will increase substantially.
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